CWL London

In my last blog post I reviewed my first year in esports, discussed my near future, and mentioned that I would be attending CWL London on behalf of Gfinity. A couple of weeks later, I am back on top of my revision and pleased to announce that the event went unbelievably well. It appears that all parties involved thoroughly enjoyed the event. Judging by responses on Twitter, Reddit and from the live crowd itself, it appears that the event met and exceeded the vastmajority of people’s expectations.

The event, hosted in the Copperbox Arena, was the largest of its kind in Europe and saw Gfinity support over 90 open bracket, grassroots, amateur teams and a further 16 professional world-class teams. Over the course of 3 days, the teams – including the likes of Optic and 100 Thieves – took to the stage and competed for a total prize pool of $400,000. A massive logistical task, Gfinity delivered and the event ran as smoothly as anybody could have hoped for.


On a personal level, I found the experience to be really useful. This was my first time supporting an esports event held outside of Gfinity’s Arena. This meant there was an opportunity to learn new things. It also meant there were one or two challenges to overcome along the way. Fortunately, all went well. Whilst not working, the event also provided me with an opportunity to have a quick chat and network with a few friends and industry figures.

The event was both exciting and successful and, hopefully, this will lead to an even brighter future for the European Call of Duty esports scene. Stay tuned to my blog for information about future events and my other experiences in this exciting industry.

One Year On – A Review Of My First Year In The Esports Industry

In April 2018, exactly one year ago, I published my first post on Watch This Space. I started my blog with the ambition that it would follow me, and serve as a platform on which I could post regular updates about my journey into the esports industry. I launched my first blog series, “To Gfinity and Beyond”, and managed to maintain semi-regular updates until around November, but since then, the site has been lacking some fresh content. As I’m in my final year of Sixth Form, and engaged with my job at Gfinity, something had to take a back seat and I thought it best for that thing to be my blog. That said, one year on, I feel it’s time to review and recap my journey into esports so far, and recall what I have been up to over the last 12 months.

I kicked off my blog with the help of three individuals: Richard Buckley, Kieran Holmes-Darby and James Townley. For my first blog series I attended the Gfinity Elite Series and Insomnia 62 to meet each of the industry figures listed above before conducting live and online interviews. The thoughts, opinions and perspectives of those interviewed highlighted the significance that the Elite Series has on the UK esports scene. Whilst not groundbreaking, the blog series was a good first step and it did put me in contact with one of the most supportive people I’ve encountered in the industry so far – Dom Sacco.

Dom, the editor of Esports-News UK, gave me the opportunity to write for his online news outlet and it was a great experience. It was amazing to be asked to write articles, attend events as press and interview players and individuals that I looked up to. I went to the ECS Season 5 media day on behalf of ENUK and had the chance to interview the world’s best CS:GO players; an unforgettable experience. I also helped cover the UK’s first CS:GO Major – the FaceIT Major.

Ryry JW and JLake


I then contacted Kieran Holmes-Darby – EXCEL Esports’ Co Founder and Managing Director, who I had formerly interviewed for my series “To Gfinity and Beyond”, to see if I could do some voluntary work for them. Kieran put me in contact with the comms team and I was asked to write guides, team announcements and sponsorship promotions which were published online. Whilst writing for EXCEL I had regular contact with their community manager, Alex Harris. Alex’s help was much appreciated as he showed me the ropes in many respects when it came to content, such as the guides, that I hadn’t had the opportunity to do before.

While still writing for the previously mentioned organisations, I contacted Gfinity and asked if there would be any opportunity to volunteer and gain hands-on experience working at their headquarters – the Gfinity Arena. Gfinity came back to me and explained that they were recruiting for “Event Support Staff”. I applied and managed to get the job; I couldn’t believe it! After happily volunteering for a number of months at ENUK and EXCEL, I had managed to get myself a paid role in esports. Since September 2018, my work at Gfinity has been everything I hoped it would be. I work as part of a fantastic team and the job has led to me working with a range of outstanding brands such as Halo, F1, FIFA, the Premier League and Gfinity’s own in-house tournament – the Elite Series. It felt great to have been given the opportunity by Gfinity to support the events they take such pride in, and I also found it exciting to have gone from writing about the Elite Series on my little blog to working the event and playing a small, yet necessary, role in its operation.

Over the course of the year I have been lucky enough to attend a variety of esports events. With help from my college tutors I was able to take time off to engage in work experience covering more than seven events with Gfinity as well as ECS Season 5 and the FaceIT CS:GO Major. More recently, I visited Insomnia 64 and spent the weekend in the BYOC hall celebrating my 18th birthday with two friends. After attending so many events at Wembley as a spectator and working so many with Gfinity, it was interesting to be on a different side to the industry and join others as part of the BYOC community. In-fact, I found the BYOC experience to be so fulfilling that, since returning home, I have applied to volunteer in the esports department for Insomnia 65.

Photo of boys at I64

One topic that isn’t news to those who follow Watch This Space is my interest in the University of Staffordshire’s course on esports business and event management. After visiting the university a number of times and having my heart set on the idea of studying esports there, I applied to join the course in September 2019. I’m pleased to announce that, since then, I have received an unconditional offer to study esports later this year. Irrespective of the extent to which universities give unconditional offers, I’m proud of the fact that I’ve managed to secure my place at Staffs and pleased that my efforts in the industry have been recognised and valued by a university.

Looking to the future, I’m excited to announce that I’ll be working CWL London at the Copper Box Arena this week! This will be my first ever Call of Duty event, whether that be as a spectator or a member of staff. CWL London is also going to be the first time that I’ve worked an event for Gfinity outside of their in-house arena in West London. Working the largest event in the history of European Call of Duty, outside of the typical environment I’m used to work in, is an exciting prospect and so I’m looking forward to making the most of the event and helping to make the event run as smoothly as possible for viewers in the arena and those watching at home.

Also looking to the future, I’m excited and fully engaged with the reality of attending university to study esports business and event management later this year. I’ve already built a relationship with some of the tutors and future students on the course so now it’s just a matter of building on that until moving-in day. Thankfully, despite being significantly further away, a direct train line from Stoke-On-Trent to London Euston should serve as an easy way to get myself from university to Gfinity’s current headquarters in more-or-less the same sort of time it takes me to get to work right now.


Overall, my first year in esports has been brilliant. I appreciate that I’ve been very lucky over the last year to meet people that have helped me along with the way and for that I’m grateful and thank everyone who has helped me achieve what I have. With CWL London just around the corner, university in sight and A-Levels nearly over, I’m confident that this next year will be even better. For more updates from me in the future, Watch This Space.

Parliament’s first esports event

On Monday I attended the Ukie and the All Party Parliamentary Group for Video Games’ esports Parliamentary Event at the Houses of Parliament. The event saw countless industry professionals and leaders take to Parliament to consider the future of UK esports.
The calibre of professionals present at the event was a little overwhelming at first but I was determined to make the most of the opportunity. It was great to hear the views Odee from Dignitas, Mo from Riot and Shahneila from Digital School House as they took to the stage and answered questions from those attending. I then had the opportunity to network and talk with leading industry figures about whether their companies are open to offering internships. I felt very privileged to be present and hope to be invited to attend similar events in the future.
A big thanks to UKIE and the APPG For Video Games for hosting the event and for the invitation to attend!

Guides, Press Releases and News Articles – It’s all happening at exceL

Since my last blog post on WatchThisSpace, I have produced three new written pieces for exceL Esports.
The first of the three pieces was a LoL guide write-up where I summarised Venzer’s thoughts on how to play the AD Carry: Ezreal. Despite having a lack of in-game LoL knowledge, I put my other skills to work and produced the guide which you can see by clicking here.
how to play venzer
The second piece I produced on behalf of exceL was the announcement that their female LoL team would be experiencing some roster changes. Unlike the LoL guide, this wasn’t the first time I had produced such a piece. To read the announcement, click here.
excel ladies roster
The final piece I had produced for exceL was a product promotion for Cooler Master’s latest, and most premium, case: the COSMOS 700M. Using a brief that Cooler Master had sent through, I wrote a press release promoting the case. To learn more about their case and read the press release I produced, click here.
cosmos 700m
Other content I have produced for exceL is currently in the pipeline too so stay tuned.

Announcing the Cooler Master MP860 for exceL Esports

Earlier today my first press release for exceL Esports went live! Promoting Cooler Master’s latest product, their RGB mousepad, the article was short but sweet. Whilst I’m not experienced in writing press releases and sponsor promotions, I believe the article ticked most boxes a press release should. Although I’m more used to writing guides or news articles, for both exceL and ENUK respectively, writing a press release of this kind was a new challenge that I enjoyed completing.


To read the press release, click here.

The FaceIT Major

Last weekend I was lucky enough to be one of the nine-thousand attendees at the historic FaceIT Major. Everything the weekend entailed, whether it be reuniting with friends or meeting an esports legend, was amazing.

Jamie Jason

Along with spotting numerous professional players and sitting with UK CS’s hottest property, Smooya, I also managed to meet and have photos with Complexity Gaming’s Founder and CEO, Jason Lake. Whilst being such a big fan of Jason made the experience very surreal, I like to think I made the most of the opportunity to meet such an iconic figure in the industry, managing to get photos and discuss the event at hand.


Post-event, I wrote an article for ENUK. It was effectively an overview that covered what happened at the UK’s first Major and offered readers an insight into the antics of the weekend. To read the article, click here.

Gfinity – A New Chapter

Some of you may know from my ‘To Gfinity and Beyond’ series that I believe Gfinity positively impacts the UK esports scene as a whole. Since writing the series I’ve managed to secure myself a part-time position with them! Working as part of the event support staff team has been a brilliant experience and I can’t wait to get stuck in some more.

Announcing the exceL Angels

Earlier this week I was delighted to be asked to produce a team announcement for exceL Esports, unveiling their latest team. After shocking the competitive WoW scene and winning the Mythic Dungeon Invitational in Ohio, the Angels have signed with exceL. Looking to the future, exceL’s latest team will be competing in the MDI All Stars competition at Blizzcon in November.

WoW announcement

To learn even more about the new team, follow exceL Esport’s social media pages and YouTube.

Returning to #Staffs

As some of you may be aware, late last year I visited Staffordshire University, the self-proclaimed ‘Home of Esports’, and was blown away by the esports course; so much so it’s one of two options I’m considering for my future, post Sixth Form, life.

This weekend I returned to the University to attend the latest open day and was yet again blown away by how impressive and aligned to my interests the course is. Unlike last year however, Staffs had a new facility to show off – the University’s new esports hub.



Designed to replicate tournament conditions both on the playing and broadcasting front, the new hub was unbelievable. Equipped with top-tier PCs and peripherals, Staffs have yet again done esports proud and provided a world class environment for students to study and learn more about the esports ecosystem.

To see more of the esports hub, click on the link here to watch a video made by Staffordshire University.